Tamara Broadhead has an impressive portfolio of campaign literature created for Congressional campaigns, statewide initiatives, local candidates, national organizations and Fortune 500 companies. She is both a designer and a copywriter who understands messaging, branding, and the results of a poll.
She began her career in public relations promoting the rights of i ndigenous peoples around the world. Then she discovered her love of graphic design and became Art Director for a national health food magazine. From there she spent two years designing displays for the United Nations Development Agency.
In 1997, Tamara co-founded the Mercury Group, a public relations advertising agency where she crafted a number of high-profile ad campaigns for the UAW, SEIU, WEA, Sierra Club and AT&T. Their print and tv ads “AT&T: Race You to the Future” was the focus of a PBS News Hour feature on new public relations strategies.
Working with Dean Nielsen and Blair Butterworth in 2008, Tamara invented the concept of using a magazine format in politics. Noting that electoral campaign media is more related to news media than to standard advertising, she used a magazine to introduce and build credibility for the candidate. It worked. Focus group participants not only read the articles – they quoted them.
Tamara’s ads has been printed in the New York Times and Washington Post. She is the winner of 22 Pollie Awards for excellence in political advertising.